subject: Room 101 Jewelry And Its Illustrious Founder Matt Booth [print this page] An informative discussion about the Room 101 style, Room 101 Jewelry & the brand's illustrious founder Matt Booth. This article describes the reader through the history of the Room 101 label label and its meteoric promotion to the apex of the gothic sterling silver jewelry world.
Who is Matt Booth, & what is Room 101?
ROOM 101 is a designer label prestigious boutique of motorbiker sterling silver started in 2003 by musician Matt Booth, who was created by his obsession with personalized jewelry to found his own line. Just like virtually every other biker silver jewelry mason outside, Matt Booth's past has been anything but normal. Matt Booth is a interested jeweler, bass player, tattooist, & cap it off , Matt Booth is an ex-member of an elite US Marines unit.
Matt Booth's Sources of Inspiration
As a U.S. Marine sent to the Asian continent, Matt Booth perceived the rich culture in Asia & the Middle East particularly intriguing. Matt Booth's life as a marine became a crucial period both in his personal life and his work as a jeweler. He emigrated back to Hollywood in 2000 to play music as a bass player. As he went, Matt Booth stumbled onto jewelry through his participation in the music industry and "immediately became obsessed & started tinkering with the art." Matt Booth quickly identified a market for sterling silver biker jewelry, & set about building brand for himself in the biker silver jewelry scene. Room 101 was born in 2003 and is at present approaching its seventh birthday. It is this fusion of Asian Influence coupled with numerous nights of soaking up the feelings on the Sunset Strip that give Room 101 its foundation in both style and craft. As a result of his rock musician roots, Matt Booth's Room 101 designs are rather edgy, profound & somewhat rebellious in mood and vibe. As a result of his Asian experiences, Matt Booth's Room 101 motorbiker sterling silver works successfully create a paganistic, ritualistic look which a handful of jewelers can reforge. Years later, Matt Booth's Asian experiences became the push for his creation of FU, the most of Matt Booth's Room 101 Collection.
Matt Booth's Room 101 sterling silver motorbiker jewelry is a better than everyone else; the items feel pleasantly heavy and well-crafted. Room 101 jewelry pieces are luxuriously comfortable to wear, and the keen eye to nitty gritties in each item of motorbiker silver jewelry is unparalleled. While Room 101 has also initiated venturing into diamond, platinum & white gold jewelry to tailor to a wider range of fans of silver sterling, Room 101's silver sterling items continues to be the epitomy of the Room 101 line, & avid motorbikers continue to form the main segments of Matt Booth's clientele. Over the past three years, Room 101 has been featured in top lifestyle, fashion, and specialty magazines internationally, & has made guest appearances on major network television. Room 101 is gradually gaining momentum, and Room 101's global & domestic customer base continuing to enlarge. At this time, Room 101 is carried in many select stores worldwide.
Why replicas, fakes & Room 101 inspired jewelry is rising in popularity
In recent days, Room 101 jewelry has faced challenges from countless offshore competitors of equal capacity and talent, resources and ability to offer equally detailed, beautiful and expertly crafted luxury gothic styled silver jewelry to bikers & other rock-culture lovers at a small fraction of Room 101 jewelry prices. Now, fans of gothic sterling silver jewelry are given a wide range of alternatives to original Room 101 jewelry. Gothic sterling silver jewelry fans are starting to wise up to the reality of branding, which is actually no more than an illusion. Brand is not something which customers can always be expected to bear the cost for. Given the widespread availability of cheaper and equally intricate offerings, it is little surprise that designer label jewelry isn't an unusual or rare sight on the streets despite the luxury brand prices of the original. The new wisdom is: why bust the bank on designer label jewelry when you can get a nearly identical piece crafted from the same best grade 925 sterling silver at a miniscule fraction of the price?
However, in purchasing alternatives in the form of fakes or similarly styled inspired designs, it is important to know the grade of jewelry you are paying for. Room 101 Jewelry competitors range from best grade alternatives and close replicas by real jewelers to mass-manufacturing manufacturers mass produced low grade bootlegs made from cheap metals such as aluminium and copper.
For a comprehensive documentary of fakes & replicas, the writeup at the Chrome Hearts page will be very useful and informative.
