subject: Branding Corporate Identity Leeds, Uk [print this page] The branding corporate identity Leeds area is for discerning customers. Investment in company branding and corporate identity when done properly brings long term benefits with the use of a powerful marketing strategy exemplified in the totality of the brand and identity presented in the market. The right branding consultant for your needs understands your business and its needs and produces results that deliver.
Branding has roots dating back centuries to identify products. The brand that can be distinctively identified with Lyles Golden Syrup almost unaltered since 1885, and the Bass Brewery brand of a similar age illustrate the longevity of successful branding in the United Kingdom. They represent to us how long brands have been used, even before mass marketing developed an industry of marketing experts that products were branded by their makers.
Logos and other forms of trademarks be they emblems, symbols, monograms or other graphic devices are symbols for a brand. With the expansion of choice in a world where we are rich in information and yet stressed by time. Customers rely more on symbolic attributes to distinguish a company and its services or products from others. Hence, brand valuation has entered marketing discourse to influence brand management. A brand can outstrip the value of physical assets. As Nike and McDonald reveal shapes can be a powerful brand vehicle; while Home Depot and UPS branding demonstrates how color can shape perceptions and be used for instant recognition. The Industry sector and target demographics can be a guide for the selection of the colour and shape selections for a particular company or product. A quality branding company will help its clients develop the most powerful marketing tools to grow the market for the company and its products and services.
It is important to know that corporate identity, brand identity, and brand image are not the same nor are they interchangeable. Corporate identity is the visual image associated with company presence. Corporate identity changes mean changes to the visual image as presented by the trademark (whether a logo or something else) design, and related collaterals. The core brand value of the company will not change with corporate identity changes. As the example of Nokia demonstrates companies can choose also to focus on the corporate brand with individual products having a generic brand individually. According to the Interbrand 2009 list of best global brands Nokia ranks number 5. This ranking is a six place improvement from its number 11 in 1999.
What the product or company stands for, its personality is the brand value. Brand identity is what the company represents of itself and its products or services to consumers. Brand image is the consumer perception of the brand as a whole, which coincide with brand identity. This can mean the values possessed by the brand possesses and other associated attributes. This perception has great importance in the marketplace of competition for consumers .
Overall company business strategy behind brand creation drives implementation and brand management over its duration. The brand experience is the integrated brand identity implemented throughout the totality of the experience. A branding and identity strategy provides a brand with a distinctive positioning in the market. The successful brand is one synonymous with the qualities a company wishes to project of itself.
