subject: Building Your Mlm Downline - Are Your Communication Skills Holding You Back From Signing Prospects? [print this page] Prospecting Pains Prospecting Pains
If you are feeling nothing but frustration as you try to build your MLM downline team, you are certainly not alone. For many people, no matter what they try, they cannot get a prospect to sign up. They read everything they're supposed to, follow all the advice of their upline, prepared an excellent presentation but still no one is interested. If this sounds familiar, please, don't give up! There is a way to help you improve how you communicate with different personality types to help you succeed with your presentations. Keep reading to learn more about this simple but highly effective method.
How You Say It Matters
To be honest, it doesn't matter if you are enthusiastic about your business, it doesn't matter if you are offering the best product on the market at the best price. None of that matters unless you know how to effectively communicate those facts to your MLM downline prospects. You have to start targeting the way you present the benefits of your business to each of the four main personality types. You'll be surprised at how much more effective your presentations are and your team will start growing almost overnight.
The Four Shades of Personality
Yellow - The yellow category includes people who are charitable and are generally employed by a "helping profession" such as nursing, social work and volunteering. Be sure to present the business as an opportunity for them to help others, both through the business as well as the potential profits they'll make.
Blue - These are your partiers, adventure seekers and social butterflies. Focus on how your business can be a rewarding challenge that will let them meet new people and perhaps even travel more.
Red - These are the movers and shakers. The red personality type is very driven to succeed and loves money. Present how much profits they can make with your business. Find out what they still desire to purchase and show them how you can help make that possible for them.
Green - Green people are the bean counters and chart makers. They love figures and numbers and are often scientists, accountants, engineers and programmers. Be aware that these people are very likely going to want to do a little research before signing up. Give them the space to do that and they'll come to you when they are ready.
Practice Often
With a little practice, you'll be able to quickly categorize anyone you meet into one of these four color types. Use this technique when you communicate with your MLM downline prospects and you'll start seeing results almost immediately.
