subject: Wow Contest With Pepsi Youngistaan [print this page] WOW Game was one of the most unique and innovative advertising campaigns developed by Pepsi. The Pepsi Ad was one of its kinds that changed the rules of the advertising game in Indian market.
The rounds
WOW game had 3 levels to be played either in the youngistan website or on your mobile. Each level has WOW riddles to be answered and once you give the right answer you get rewarded. The reward in the initial round is Rs.50 talktime. Around 35,000 contestants are selected and taken to the next round. The final prize comes to around Rs.50 lakh. Each and every level of the game is made exciting in its own ways.
Pepsi The Game
The advertisement for the WOW game which came to be known as the Pepsi The Game was also a huge success. It showcased two bollywood stars- Sanjay Dutt and Ranbir Pepsi. The ad was made dramatic by showing the fight between the stars and thereby increasing the spirit of the game. To promote this, Sanjay Dutt had come as a commentator on Extra Innings while Ranbir Kapoor had a live Facebook chat with his fans. Sanjay Dutt plays the role of game master who challenges Ranbir Kapoor to grab a Pepsi from a castle overcoming lot of challenges. A huge amount of money has been spent on the making of the sets and other technical aspects of the game.
Landmark in the history
The Wow game, called Youngistaan ka WOW attracted millions. The whole new way of attracting audience through a game show proved that the advertising scenario is open to such innovative strategies. Pepsis Wow Contest will always be a landmark in the history of marketing and advertising. Speaking about The Game, Punita Lal, Executive Director, Marketing, PepsiCo India said, Pepsi has always been at the forefront of creating exciting, engaging and innovative experiences which connect with the youth. With the launch of The Game, Pepsi once again acts as a trendsetter by bringing together gaming to TV advertising for the first time ever.
