subject: Traffic Building - Update On Long Tail Searches [print this page] Many useful methods of traffic building make good use of long tail searches. These may include such methods as using PPC or pay per click and SEO or search engine optimization. These types of searches are very specific and use relevant keywords that are made of three or more words. They do focus on wide ranging or broad subjects since they are so specific. Online marketing campaigns use them to increase the odds of better conversions in sales.
However, since Google is doing some major changes at the moment, many webmasters report that the optimization of their long tail searches is not bringing in the traffic like before. Some of these keywords are changing in their search engine rankings. Everyone is wondering, just what is happening with the search engine results of Google.
What happened is that Google has changed their algorithm to affect the way long term keywords are ranked. They are trying to focus on the quality issue for their search engine results. They simply decided that some sites are better matched for long tail searches than others. Google is trying to make sure that relevant sites are showing up for long tail search requests.
Many people are speculating that the reason Google has decided to make an algorithm change is because too many Internet marketers are optimizing for long tail searches without quality. Many pages are optimized to rank high but do not deliver value to the visitors. They are designed to either make a profit with different methods from Adsense, affiliate marketing, or through their own products/services.
However, this is not to say that you will waste time and energy by using targeted long tail keywords for traffic building campaigns. It does mean that you should always consider the quality you provide in your content while making use of search engine optimized traffic building campaigns. Give your visitors what they want when they land on your page and you will do just fine in ranking.
Ask yourself if you have the highest quality site possible and if your page is relevant to the original search query. Think about turning your site into an authority, regularly add great content, and make sure you're not trying to target for these keywords only to present something that is not relevant to what the searcher originally wanted.
Google makes changes now and again, so this does not mean the end of SEO traffic building. Actually, they make many changes each year to their algorithm formulas as a general practice. This is another of their many steps to make sure that their search engine results provide quality links to their users.
Remember that you can make your traffic building work and still target long tail searches as long as you deliver something of value to the users. Stick to good content and stay relevant to the original search query. By doing this, you will be able to continue ranking for your keywords for the long term while your competitors are struggling to show up for the keywords they've ranked for previously.
