subject: Steps To Achieve Maximum Effectiveness With Different Marketing Tools [print this page] One may spend hundreds of dollars on various marketing tools and still end up being unsuccessful. So, what is the magic formula that can ensure success in their use? Well, unfortunately, there isn't any. One can use a few simple tips presented here to extract maximum benefits out of various marketing tools.
1. Email marketing: Following steps can be followed in order to taste success with email based marketing campaign.
Provide email subscription option on business website, where users can subscribe to the newsletter via email. Send email newsletters at regular intervals such as every week, month or quarter, describing new product launches, industry news etc. Create an attractive and informative newsletter. It should be such that the customers should look forward to reading it. Keep updating the email list and encourage recipients to take an action such as buying a product or service.
2. Website: In many ways a website can be useful to showcase products and services offered by a business owner and following points should be taken care of while designing a website.
The web design should be attractive enough for the visitors to stay on the site and explore its features. The navigation between different web pages should be easy and links to different pages should be provided either on top or side, preferably the left side. Company logo, trademarks and colors should be used wherever necessary to provide a corporate look. The customers should be able to get in touch with a representative at any part of the day and hence, dedicated staff must be hired and trained for resolving queries of customers.
3. Corporate branding: Building an ever lasting image among customers can take months, and even years. In order to create such an image, one should provide best possible quality in all products and services offered by him. Every business owner must pay heed to what customers have to say about its products and services. Along with this, efforts need to be made so as to create a catchy slogan and a logo. It is a good idea to take help of an experienced agency for achieving this purpose.
4. Flyers: Flyers can be quite effective in conveying information about a product or a service. However, poor flyer design can jeopardize the prospects of flyer based marketing campaign. The number of fonts used in flyers should be kept at one or two. At the same time, the font size shouldn't vary too much as it can be really annoying. One can take help of a professional designing company which might have the right set of tools and templates to design such flyers that can have maximum impact on the readers.
