subject: Keyword Ranking Tool - Also Effective For Domain Names [print this page] The main goal of all online business companies is simple-- direct as much traffic as possible towards their site; which promotes their services and products. To ensure this, companies utilize different website promotion options. This includes tactics such as the use of keyword research in tandem with article marketing. Maximized with aggressive use of article submittal software which are touted to help secure a strong online presence. Although this is just one of the other available options such as pay-per-click PPC advertising, email promotions, and others.
What needs to be appreciated most is that keyword research can also be effective in choosing your domain name. The right domain name dictates the initial amount of traffic that your website gets. Since people rarely search for actual company names, businesses must learn how to incorporate their products into their domain names. The inherent search-potential of a site alone could be considered as a defining proposition while names are being considered.
Your choice of an appropriate and distinctive domain name will get the ball rolling. Whether or not the ball consistently rolls towards your website is determined by a number of contributory characteristics of that chosen domain name. This should include the "Magic Four" elements of: uniqueness, appeal and easy recall.
Correctly naming your online presence can determine just how viable your online presence will eventually become. Often, it is a make-or-break characteristic of any website. To ensure your company's success, utilize a keyword research program (such as Market Samurai and Domain Samurai) to fully understand and take advantage your domain name's: traffic, relevance, competition, commerciality. Keyword Research should actually be your basis in making assessing your marketing, choosing your "golden nugget" keywords, and finally your domain name.
If the services or products you offer aren't mentioned anywhere in your actual business name or brand name, incorporating them into your domain name is always the best way to go. For example, if you have a family-run pastry shop that delivers across California called Sullivan's; choosing sullivans.com will hardly put across what your company is about. On the other hand, if you use sullivanpastry.com, then every search geared towards "pastry" will have your domain name on it.
But the plot actually thickens. There is more to this matter than the foregoing, as the "Magic Four" criteria mentioned above have to be fully contended with. Specifically, your keywords should:
(1) have sufficient traffic to assure a sustained market,
(2) be relevant to your niche,
(3) not have too many webpages where they are used, and
(4) have enough commercial potential to warrant your sustained marketing initiatives.
