subject: Fundamental Copy Writing Strategies For Beginners [print this page] If you own a website and you have something to sell online, you're on the right track. However, you have to learn how to capture a prospect's attention immediately after your website loads on his browser. Learning the basics of copy writing will make you rich online.
Internet marketers learn early on that they have to know how to write a copy to make it big over the net. Web content writing is different from a "copy" because the latter is used to sell things online. Copy writing masters are earning thousands off the internet because people actually buy the products they promote. Copy writing is not a talent that is in-born, you can easily develop it using a few strategies.
Strategies for Effective Copy writing
1. A Compelling Headline
The headline is the title of your page. Your headline must zero in on what the prospect needs. You can easily craft a great headline if you know how your product can solve your prospect's main problem.
2. Touch Your Prospects' Emotions
Don't ever beg someone to buy from you. That's not what I mean by "getting them to be emotional". Touch their emotions by letting your copy reflect what's on their mind.
According to psychologists our buying decisions are based first and foremost on our emotions. For instance, if you're selling a cookbook, channel the prospect's need to get the approval of his family members, friends, patrons and relatives. This is the concept behind the story of the man who sells ice to Eskimos.
3. Make it Active
A personal conversation is more effective than listening in on an impersonal speech made by a person you hardly know. Pretend you're talking to a friend when you write your copy. They need to develop rapport with you as soon as they start reading and scrolling down. You want them to feel like fate brought them to your webpagel; like it was written just for them.
People will not stop long enough to read your copy if there's no benefit in doing so. Instead of using the words "I, Me or We" in your copy, use "You".
4. Real Problems, Real Solutions
This is the most important tip of all. Put yourself in your reader's shoes. What are their hopes, dreams, desires, and problems? Does your copy say something about their problems and wishes? You must write your copy like you're reading the reader's mind, and to do that, you must think like them.
For instance, a woman never wants to be called a middle-aged woman just by her looks. A mom is pressured to teach her child potty training. A doting dad cannot sleep because his son's XBOX won't work and he feels useless as a father. These are real problems, and the internet is supposed to hold an answer to these problems. It's YOUR role to provide it and land a sale in the process.
