subject: The Advantages Of Using A Customer Service Database [print this page] In today's financially unstable market, finding new customers and then keeping them is vital to staying in business. Getting to know your customer is the first and possibly most important step. A great customer reference database will start you in the right direction to growing your business.
Let's face it, without customers we have no business, no job and no income. We have to leverage every customer we have in order to keep our employers in business and to keep our jobs. Having a way to meet our customer's needs is essential, but having a way to know what our customer needs is even more important. That means we have to know our customers. We have to know our customers almost as well as they know themselves.
Not just their name and address and phone number, but personal things like kids and pets names shows the customer you really care about who they are and how they live. Connecting with them on different levels outside of business such as sports or family is important as well. Customers like buying products from friends because it makes them feel good that they were able to do so. To create a close personal relationship, you must have some type of database for your customer information. Not with just a few customers, but with all of them.
While any database will enable you to keep track of names, addresses and phone numbers, a good database will be flexible enough to let you adapt entries to each customer. Not only will that make their needs and wants available to your fingertips, it can also show you previous sales, prior contact information, previous questions and even the last interactions the customer has had with you.. Another great source of information right under your hands will be their vital information such as kids and wives names as well as pets and hobby information. Keeping track of every contact you make with the your customers will ensure you are up to date on their needs as well as give you an opportunity to make any updates you learn from your conversations. This connectivity to your customer can well mean the difference between a wasted call and a successful sale.
In the end, while you may have hundreds of names or contacts to keep in order, you client only has one. Knowing your customers can be an impossible feat unless you have a customer reference database to keep track of them for you. But on a personal level, which translates into a business level, your customers truly appreciate it. .
