subject: Ft. Myers Volvo S40 Making Room For New Volvo S60 Appearing In The Naughty Volvo Tour Soon [print this page] A lot of the industrys best automakers are trying to push the envelope in terms of new marketing initiatives. In this day and age, its really crucial for brands to push new models in an innovative way, and the rise of digital media has been a huge part of accomplishing that. Ft. Myers Volvo S40 dealers are dabbling a bit in that realm themselves, with cool new pushes for some of its best cars. But Volvos bread and butter is launching over the next several months as part of the Naughty Volvo Tour, a dealer-based initiative that will hopefully help augment the roll-out of the all-new Volvo S60. Volvo enthusiasts everywhere are excited to check out the new mode at new and used Ft. Myers C70 dealers everywhere.
Auto experts are calling the S60 one of the sportiest Volvos to hit the market, possibly ever. The car features a turbocharged T6 engine that pumps out a fun 300 horsepower and 325 pound-feet of torque. Ft. Myers Volvo S40 dealers are happy to hear that the vehicle comes standard with all-wheel drive. It has the appearance of a four-door coupe, making it one of the more stylish vehicles on the market from the popular brand. Some of the new safety features are great sells for the awesome vehicle as well. Pedestrian Detection and Full Auto Brake features are available. They include some cutting edge technology that actively help drivers avoid accidents, safety features that Ft. Myers used C70 dealers say could be the future of the industry.
"The 2011 Volvo S60 is really going to make an impression in the midsize sedan segment," said Doug Speck, VCNA president and CEO. "Not only is it the most dynamic Volvo weve ever produced, but it also introduces the world-first Pedestrian Detection with Full Auto Brake technology, which will automatically stop the car if it senses an impending collision with a pedestrian. Were excited to show the S60 to consumers so they can judge for themselves."
The actual Naughty Volvo Tour, which you should be able to catch at your Ft. Myers Volvo S40 dealership, will be hitting 150 cities from July until partway through the fall. The all-new 2011 Volvo S60 will be previewed at these events through a series of retailer-hosted experiential events that feature multimedia interactive displays. The displays will emphasize the cars design, safety features and performance. The release of the new S60 is sure to breathe some new life into Ft. Myers used C70 dealers by bringing new interest to the brand.
In general, its great to see a brand like Volvo, one that has such a great reputation, hitting the market with new innovations to stay relevant. In fact, Volvo seems to be more than relevant these days after jumping on the engine technology bandwagon. Its designs are definitely doing their best to set the brand apart in a market that has been struggling. Regardless, we always knew that Volvo was one of the leading companies in the industry.
