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subject: 7 Tips For Internet Business Success [print this page]


You've put your business on the web and now you're ready for the millions

of orders you know will flood in! Well, I hate to burst your bubble but it

doesn't quite work like that. Like any business, your online business

requires your time, energy and persistence. The good news is that the

skills you need are easy to learn and a pleasure to implement. Here are 7

tips that work for all skill levels:

1. Check your site. You MUST list every possible contact method. Your

visitors MUST be able to reach you. I find that listing all my phone

numbers, fax numbers, e mail addresses and a page entitled About Us is

essential. In your About Us page, put up your head shot. This personalizes

your web site.

2. Promotion, promotion, promotion. You must spend at least two hours

every day promoting your business. The best time to do this is first thing

every morning. If you have the funds to advertise, then use PPC's (Pay Per

Clicks). I'm not going to advertise their names. Just put PPC in your

locator bar and decide which ones suit you best. If you have no

advertising funds, then use the free ad sites and the Free For All sites.

Same routine: put FFA in your locator bar and jump through the necessary

hoops.

3. Now, when you've done all the preliminary advertising work, you need

to reach your niche market. This is more complicated. If you sell say,

parchment book marks, put "parchment book marks" in your locator bar.

Visit every site that comes up and contact the users of that site by all

permitted means. These are as diverse as message boards, blogs and

articles explaining your product.

4. Deal with e mail ONLY in the evening. "But why?" you ask. "I love

reading and answering my e mails." Right! That's the problem. E mail is

time consuming. You must devote early morning time and energy to your

promotion. You can read and answer e mail after business hours when your

energy level is low you can take as long as you want, without impinging on

your other business duties.

5. Get new business cards. You need to print not just your name and

business address but your web address, your email address and your logo or

slogan, if you have one.

6. Link with other sites complementary to your business. This is easy.

Just bring up the site and write a note to their contact person suggesting

a mutual link. You'll find that they will be delighted. Link popularity is

very important for search engine optimization.

7. SEO or Search Engine Optimization. Many pundits consider this to be

the most important strategy for boosting your internet business. Make sure

your key words are absolutely relevant to your site and your product.

Manually submit your site to as many search engines and directories as

possible. Do NOT buy an automatic submission package. The search engine

spiders ignore all automatic submissions. This manual submission procedure

can, all by itself, take the whole two hours you allocate each morning but

it's essential to the health of your site

by: pmoyni




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