subject: Article Writing Guide - Promote Your Website And Make More Sales With Educational Content [print this page] Article marketing is not just about acquiring back links. You can also promote your website in a subtle manner in the article body. Here is how.
Tip 1: Educate your readers with good information. Sometimes, potential customers may not realize how good your solutions are. They may need a little education. Your goal then, is to write articles that are related to your solutions, but you are not actually selling. Your main aim is to educate these potential customers, in the hope that they will eventually buy from you. In doing so, you also establish credibility.
Tip 2: Talk about problems first, then solutions. Let your prospects know that you truly UNDERSTAND what they are going through. To do that, you need to discuss the problems first. If you find that you can't put a finger on the obstacles, it's a sign that you probably don't know enough about the issues at hand. In that case, you can't connect properly with your target customers. If you can't connect, you can't sell effectively and you can't make sales. When it comes to discussing solutions, there is no need to reveal EVERYTHING. Pick a few tips here and there, just to establish yourself as an expert. Then invite the reader to join you at your website if they wish to learn more.
Tip 3: Avoid long ramblings. Some writers tend to ramble on and on about a subject. They go around in circles, talking about the same issues, and eventually bore the reader. That's not wise because you want the reader to be INTERESTED in what you have to say (and sell).
Writing fast is very important if you want to be successful at article marketing. Each article is a traffic pulling magnet, which means that the more articles you create, the more links and traffic you will receive and the more sales you will make. Here are 3 important tips on how to write fast.
Tip 1: Market research comes first. Some marketers recommend starting with a keyword tool.
Tip 2: Once you have a nice long list of juicy keywords, it's time to generate some article titles.
Tip 3: Use just 2 to 3 templates.
Tip 1: Market research comes first. Some marketers recommend starting with a keyword tool. You can start with a keyword tool if you like but the assumption here is that you already know something about the market. Hence, you know what seed keywords to use. If you know nothing about the industry, you end up trying to enter random keywords into the tool, and hoping that something good comes up. That will hinder your keyword research and slow you down.
Tip 2: Once you have a nice long list of juicy keywords, it's time to generate some article titles. Titles are important because once you pin them down, it's easier to let the rest of the content flow from the titles. You don't have to start with a blank sheet and try to think of what to write. Just pick a title from your list and start writing immediately. You will notice that you have become twice as productive when you do that.
Tip 3: Use just 2 to 3 templates. Templates are good for organizing content, but some writers complain that they make the articles look stiff. If that bothers you, try to rotate between 2 to 3 templates. That way, your articles will appear different. It's best not to use too many templates because you want to stick to something you are familiar with so that you can write faster.
