subject: Mortgage Call Capture For Quality Mortgage Leads [print this page] Mortgage companies need a steady supply of leads to stay afloat. For many agents, the answer to this problem is a mortgage call capture system.
Mortgage call capture systems collect information from potential clients who call to get basic mortgage information (which is delivered via an automatic system). Clients can speak to a mortgage officer at any time with the simple press of a button. As information about each call is delivered to the mortgage professional, this has the effect of creating a steady stream of qualified, reliable mortgage leads. Mortgage call capture systems are able to create these leads on a daily basis, giving their users a definite advantage over the competition.
This advantage can be extended with the right techniques and even some key partnerships. Many loan officers and mortgage professionals decide to partner with real estate agents. When a prospective client calls to get information about a certain property, he or she can press a few buttons to obtain information about a mortgage on that property. While the customer is listening to this info, the mortgage call capture system delivers basic data like name, phone number, and information about the property to the mortgage professional and the real estate agent. The two parties can then contact the lead at any time. Courtesy of the mortgage call capture system, they don't need to waste time on leads that aren't interested in buying a new property. Every lead is qualified and interested in a new property.
This has several key advantages for both parties: more leads are generated, a wider range of clients can be addressed, and the home buying process can be streamlined for the clients. For both agents, it becomes much easier to develop a strong supply of qualified leads and a steady stream of business. Cold calling is completely eliminated, as every lead has a stated interest in obtaining a mortgage and in buying real estate.
A highly effective partnership requires both the mortgage broker and the real estate agent to develop a working knowledge of the mortgage call capture system, however. Both parties must be efficient and willing to spend time learning the ins and outs of the system before putting it into place.
Knowing the right techniques may require a bit of research. Every mortgage call capture system requires some work and training to use properly, although the time savings are well worth this small investment for many mortgage experts. It takes experience to know how to contact a client after information has been tracked by a mortgage call capture system, and what information to use.
For instance, many mortgage professionals will research each property and potential rates before contacting a lead. When the lead answers the phone, he hears an informed, focused mortgage professional with the answers that he needs, ready to help. This can be a very powerful image, and even when a lead decides to buy a different property than the one listed on the mortgage call capture line, he will often use the prepared, informed mortgage officer to pay for the home.
While mortgage call capture is a very useful technology, it doesn't carry the high costs of special promotions or television and radio advertising. Its low cost and high success rate have made it a very popular choice among both mortgage officers and real estate agents. Further, the accurate, qualified leads generated by these systems can be a key advantage in a constantly shifting and fluctuating market. This technology is a low cost, powerful way to find and develop new business, and it can make a big difference for mortgage professionals in any part of the country.
