subject: Optimize The Content Which Can Be Easily Crawl By Search Engines [print this page] As you know that anything cannot be perfect even search engines also. If a person cannot get top rank for their site by white hat SEO tactics then he move to black hat and he get the rank. It means you can enter deception for search engines also. Search engines are limited to craw and index the web pages. For well indexing, a web page should be well structured which is easily crawlable for search engine spiders but your visitors also feel comfortable to visit your page. Some points you should remember at the time of designing of your pages to make a SEO friendly website.
Remember first and last thing that all the content of your page should be in text or html format so it can be easily crawl by search engine crawler. If you use flash and other items which cannot be crawl like images, Java Script and other non textual formats then that content will not be crawl be search engine spiders. You have to put some textual information also about those items for search engines so it can easily categorize your page.
If you want to provide a good looking page for your visitors which is easily crawlable by spiders also then you have to use greater formatting techniques.
1. If you want to use Java Script or Flash content then you should repeat the content in text format also.
2. If you are using images in the web pages then you should use the alt attributes in html. When spider comes to your page it will read the description of the visual content.
3. You can also replace the text with images by using CSS. When a spider come to this page it can read the text which you have used and for visitors there will be images only.
4. If you are using video and audio content in the page and want to make it visible for search engines also then you have to use accompanying transcript with the page.
If you are not sure that your content is crawlable or not then you can find it by different ways. The easiest way is that use Google cached view and select text version of the page. You will see all the text content of the page which Google has crawled. You can analyze that what are the things which you have to edit in the page to make it complete crawl able. One problem can occur when your page is not crawled by Google and you want to know the crawl able items. There are many website which provide the facility to view a crawl able copy of your page like SEO-broweser.com.
You also can see the keywords and phrases which a search engine can see on a web page by different tools. These tools are fully able to show you the complete information on a single page about different keywords and phrases. You cannot put your web pages in the database of all search engines. The only way to get index in the search engine is to create a web page which should be SEO friendly or say which should be easily crawl able.
