subject: 3 Keys To Finding Profitable Keywords For Your Google Adwords Campaign [print this page] In pay per click marketing, keywords are the foundation of every successful Google AdWords campaign. To find profitable ones is not hard if you have an unlimited budget. But, if you don't it can get a bit dicier.
Looking for Profitable Keywords on a Limited Google AdWords Budget?
Following are three ways to find profitable keywords for your Google AdWords campaigns if you have a small budget and big aspirations!
1. Google AdWords Tool: This is the most obvious place to start. Many PPC marketers use this tool, but don't take the time to drill down and ferret out all profitable keyword options that competitors may not be using.
In order to see which keywords are being used in Google ads, all you have to do is do a Google search of the keyword(s). If you happen upon a keyword that has a high search volume, with no accompanying ads running, then use that one.
As with everything in pay per click marketing, you're going to have to closely monitor results to see if the ad gives you the return on investment (ROI) you're looking for.
2. Use Misspelled Keywords: This is an excellent way to find profitable keywords that many pay per click marketers overlook. Using the Google Keyword AdWords tool, you will see these pop up in your search results.
The key here is, most of your competitors don't use misspelled keywords in their campaigns. This gives you an opening to rake in some extra profits. Just make sure that the misspelled keyword has a sufficient search volume before using it.
A Note about Using Misspelled Keywords: Many PPC marketers find this practice objectionable. However, remember this, you want your customers to land on your site, even the ones who are not so good at spelling.
Consider this: According to the Feb 2009 article in the online British publication, Telegraph, Americans embarrassed by poor spelling performance compared to Britons, more than half of Americans were unable to spell simple words like "embarrassed", "liaison" and "millennium".
There's pay per click gold in misspelled keywords . . . if you care to mine it.
3. Use Word Tracker: This nifty little tool can generate upwards of a hundred related keywords. It also gives you an estimate of their daily search volume. The really neat thing about this keyword research tool is that it gives you keyword not found with the Google AdWords tool.
The bottom line is, you have to think outside the box when trying to find profitable keywords for your Google AdWords campaigns. Then, test, retest and refine.
