subject: Digital Signs: Say Goodbye To Static Signs [print this page] Digital signs are becoming the standard for company promotion. The bill board is becoming extinct as businesses are discovering the power, the convenience, and economic benefits of using digital technology to reach their target audience.
If you watch a science fiction movie that is twenty years old you will see digital ads in scenes of downtown areas. What was once science fiction if now everyday advertising. Ad people realize that people will take time to view a digital message verses ignoring a static bill board ad.
What is the objective of the ad people? They want people to remember their ad when it is time to make a buying decision. Digital messages stay in the buyers mind longer than a message from a static billboard. Include computer graphics in a sales presentation and the message remains longer in the buyers mind; use modern technology to tell a story and the message is even more memorable.
You will see more and more digital signs in your town because advertisers are realizing the power of this new technology. People are buying products advertised by digital display. This fact is leading more ad people to use digital technology in their advertisements.
This type of advertising is also more convenient than static bill boards. The traditional bill board requires many man hours to install. But a computer programmer in very little time can upload a new ad campaign. Within minutes, because an advertiser can have a new ad running, products are ready to be sold.
Not only is it fast to create a digital ad display, it is also cost effective. Companies using this new technology are saving millions in advertising expenses. When a company only has to upload a new file to change their ad, they save money compared to having to change a static bill board. The company does not have to worry about bill board size because the computer message will fit any display regardless of the size.
What advertisers know about their consumers is that people are attracted to digital technology. People are fixated to visual messages because they have grown up watching TV. People want to be entertained. When advertisers provide an entertaining digital message, people will remember the product they see on the screen.
TV commercials have been successful for decades. Now companies do not need television to put their video messages in front of people. You will see digital displays at grocery stores, restaurants, and banks. If you have an ad message and are not using digital display you are falling behind the times.
If you want to reach more people and increase sales, find a company to create your video ads and then create the program to display them in as many public places as possible. There are many companies that offer this service. Competition in this market is growing, so you can find some good rates.
Find the company that is right for advertising budget and one that works with your target market. Some advertising companies specialize in certain markets and will know how to put an ad campaign together to effectively promote your product or service to your potential customers. Look into digital signs today.
