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subject: Dispelling Myths Surrounding Affiliate Marketing [print this page]


People have been using affiliate marketing for quite a while. There are many affiliates who are making a good living from the comfort of their home. You need to get the various factors right if you want to become an affiliate and be successful with it. Given below are a few affiliate marketing myths that you need to be aware of.

A prominent myth among people who don't know any better is that you can load your site with banners and just leave it. In reality, posting banner ads on your sites for affiliate commissions is one of the least effective ways of making money online. You won't make many conversion with that technique. Super affiliates understand what it takes to sell stuff online, so the best bet is to learn the techniques that they are using. There are times when you'll make absolutely no money if you go the traditional way that's recommended by many affiliate networks. You have to consistently put in the effort to see consistent results. Of course, there are certain skills that you will need to combine to get the results you are after. You can become very good at SEO and then learning how to write in a way that persuades your visitors to take action. There is an almost unlimited amount of ways to promote a product but the key is to find one or two methods and get very good at them before moving on to something else. Testing is another integral element in your chances of success; you will have to test landing pages, test different offers, test different traffic sources, and so on. In the past it was possible to make money with banner ads but today that would be wishful thinking. The competition has grown by leaps and bounds, so the more out of the box thinking you have, the better you'll be able to deal with the competition.

Another affiliate marketing myth is that you require a lot of content to make the most out of your traffic. The real fact here is that often you'll see single pages of content are more successful than affiliate sites filled with many articles.

A dedicated page is a tactic that has been used for years online by the most effective marketers; if you have the visitor's complete attention on one action to take then there is a much greater chance of getting them to take that action. Whereas when you have too many links on the page leading to your other content and when you have too much content surrounding the product, you'll end up distracting the prospect and maybe even confuse them. So instead you should focus on creating a dedicated landing page for your product that has targeted content and gives the prospect exactly what they need to know.

Thousands of monthly visitors won't help you at all if they aren't targeted. The number of affiliate marketers who think that success is based on the number of visitors alone have a wakeup call coming when they discover that they still aren't getting commissions. You can drive a lot of traffic through various sources, but will it help you in any way if these people are not going to buy from you? The key to turning your traffic profitable is simply finding people who are already interested in and in need of what you have. Targeted and interested site visitors is one of the fundamentals of online marketing; one you need to start practicing. All in all, affiliate marketing is filled with baseless myths, so it's important to educate yourself and be ahead of the competition.

by: Kathy Jhones




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