subject: Lead Generation Through Webinars [print this page] The Do Not Call (DNC) list and its growing importance working against the telemarketing sector, coupled with the arrival of Web 2.0 tools, has prompted call center units to look for other ways of lead generation. In the brainstorming session that spanned continents and numerous call centers, BPO planners found that webinars were aptly suited for sales lead generation. This was especially true for the B2B lead generation firms. What is a webinar? It's a sort of online conference where you can talk, make presentations and also interact in sessions with the participants who are logged on to the webinar. The internet is the medium, as obvious. There are many advantages of using the webinar to the advantage of the company you are associated with. Here's a rundown of a list of how you can conduct a successful webinar:
1.A webinar allows you to connect with people across the globe. It's like having a conference on a global scale. So, the lead generation efforts that you conduct on this medium will reach out to people with influence. The preparation should begin well in advance. The call center unit should be ready with the data and statistics to validate, complement and support whatever they are going to say. Power point presentations are effective in explaining the point of view of the BPO service unit. However, do not pack the slides with text. Use images, graphics, charts and other ways of representing statistics and case studies of sales lead generation conducted in the past.
2.Tune your speech to last not more than 30 to 45 minutes. In B2B lead generation, you are dealing with people with very little time on their hands. You had to climb a mountain to get them together for this webinar. You wouldn't want to waste their time speaking about call center processes that they don't want to listen to. Don't keep speaking because the stage belongs to you! Edit your speech in a way that leaves 10 to 15 minutes for a Q&A session. Allow the participants to engage in discussions. It's not that the BPO guy hosting the webinar will hold fort through the show. The BPO service firm has a lot to gain from business heads talking on their platform.
3.Engage your participants. The webinar can give birth to productive lead generation when your participants are keenly into it. If your speech, your slides and your way of presentation is lackluster, the interest will wane. You may have the business heads checking their emails or getting on social media while you carry on with the webinar! The call center executive hosting it can ask questions, conducts polls and surveys among the participants. These statistics can also help sales lead generation later on. The idea is to make the most of the webinar to boost your business process outsourcing firm.
4.Have your participants register online. Even if the person cannot show up for some reason, you still have the date to contact them back and complete the lead generation process.
