subject: 5 Christmas Article Marketing Myths Dispelled [print this page] Affiliate marketers may be feeling the crunch as the holiday shopping season shifts into full gear. In just a few weeks, the shopping winds down and the family celebrations of food and drink begin. Many marketers may feel they're too late to secure Christmas sales, especially through an article marketing campaign.
The exact opposite is true, however. It's time to deal with the myths concerning article writing and article marketing during the holiday season. With that in mind, we're dispelling 5 article marketing myths that can hinder sales performance at Christmas:
Myth #1: It's Too Late To Start
Not true, "It ain't over till it's over," saith Yogi Berra. He's right; you can begin writing a handful of articles today. You can then submit articles in no time to a quality content distribution service and be on your way. The key is to have a plan of action for content writing.
First, pick a few topics to write about and do the necessary research on each. Choose hot topics related to your affiliate products. You gain an understanding of what these topics are through frequenting blogs and social forums. Give a holiday spin to these articles if appropriate. Let your niche market dictate the topics you choose, as they know what they want.
Myth #2: My Articles Won't Deliver Customers; People Already Know What They're Going to Buy
Wrong. Last minute shoppers abound during the holiday season. Whether offline or online, there's always that group undecided until the last minute. Often it's the very, very, last minute.
Write articles related to products from those affiliate programs you promote. Follow the article submission guidelines of the content distribution service you choose, and reach your audience. Many of them are looking for timely information to help them settle on a purchasing decision. Encourage them to choose your affiliate products through reading your well-written articles.
Myth #3: Shoppers Don't Have Time to Read Articles
Astute shoppers do, and make time for it, as they want to choose gifts that satisfy. True, there are always those impulse buyers who make snap decisions. Often they regret snap decisions as they make inferior product purchases. A little investigation and research certainly promotes wise decision-making during the Christmas season.
That's why your articles must be well-stocked stockings of information. Those who take the time to read articles want relevant information, statistics, data, and more that answers their questions. Give them quality information and watch your holiday sales grow.
Myth #4: Holiday Shoppers Aren't Online, They're all in the Mall
Not true, increasingly consumers are heading to the Web to do their shopping. During the recent Black Friday shopping stint, brick and mortar retail sales were lower than last year. However, online activity was up. Shoppers are migrating to the Web to buy, as it's ultra-convenient and there's a ton of choice.
Consequently, more shoppers' online means you need more SEO articles online. That means your website links circling the globe like Santa's sleigh on Christmas Eve, driving traffic your way. It's how article marketing gains you exposure and pre-sold traffic for your affiliate products.
Publishing articles online through a quality content distribution service is cost-effective Christmas marketing. It's certainly less expensive than initiatives mall retailers are employing. Content distribution through a service that allows unlimited article submissions for a one-time fee is best.
Choose a service that offers this. Write as many articles as is possible in the next week or so. Distribute your articles before mid-December to capture some of that increased web traffic.
Myth #5: It takes too long to See Article Marketing Results
Not so, it only takes too long when there isn't a consistent article marketing effort. True, hard work is at the heart of article marketing. Remember, there's no such thing as a free lunch. You must devote time and energy, and resources to run proper article marketing campaigns. The rewards are worth it.
If you write consistently, submit articles consistently, and then repeat, you will see results. Distribute your articles through a service that provides article marketing automation. Schedule your articles to go out all through December and beyond. Pick up holiday sales and sales after the fact as well.
However, that doesn't mean you can't gain some instant sales either. As a content producer, you may find one of your articles scores with some readers right away. Your quality content writing resonates with them. Consequently, they link to your site and buy; it does happen.
Plan your article marketing strategy and ignore the above five myths. Know that the reality of article marketing is quality content writing delivered through an excellent content distribution service. Together, great articles distributed by experts always deliver at Christmas.
