subject: Majorca: Weathering The Economic Storm [print this page] No tourist destination has been left completely unscathed by the current worldwide economic slump. While most holidaymakers remain undeterred in their quest for fun and relaxation, some of them have had to scale back or put off travel plans. This has been a boon for some offering specialty, family-oriented options. It remains to be seen whether this is the birth of a long-term new vacationing trend.
Changing Holiday Habits
Majorca has been a popular island destination among holidaymakers from the UK for many years. During the summer months, many Brits have headed to Majorca to soak up some sun and enjoy its crystal clear waters. The economic recession, however, has forced many people in the UK to seek cheaper options that will still provide lasting memories.
One of the most popular options for cash-strapped Brits is the inviting allure of holiday camps. What may not have been the first choice for most pleasure seekers is gradually gaining favor and for good reason. Holiday camps offer a cheaper option for holidaymakers looking to save money. Many park owners are taking this new trend in stride and diversifying and improving their offerings. According to one recent study, one out of every 10 adult holidaymakers is likely to spend their vacation at one of these camps.
The camping experience in the UK has changed a great deal over the years. Operators are now going the extra mile to provide more diverse offerings and to be more family-friendly. Visitors can choose from lodges or chalets or stay at a campsite. Many camps offer tours, hiking, sporting activities and even entertainment. Some boast water parks and spas, ensuring that there is something for just about any taste and age. Even people who are looking to save money still expect quality. Camps today cater to even the most discerning visitor.
This shift to camping is more popular in the over 30 age group than those holidaymakers who are under 30. This may be driven by older vacationers having to pay not only for themselves, but their families as well. Also, the financial demands of older tourists are generally greater.
An Emerging Trend
As surprising as this new vacationing trend is, the other end of the spectrum may be just as unexpected. As increased numbers of older Brits head off to holiday camps, the under 30 set seem determined to keep the Majorca trend going. While there is an undeniable decline in overall visits to Majorca from the UK, visits by tourists in the younger group are on the rise.
Part of the appeal of Majorca for younger tourists has to do with many late night parties and numerous bars. Of course its many beaches and resorts don't hurt. The budget accommodations are ideal for some younger tourists. The under 30 holidaymakers tend to be single as well. This makes it easier for them to travel despite the economic crisis, since they are financing a vacation for just one. As well, it is easier for a group to pool resources and go for package deals.
Battling the Recession
Despite the current economic slump, there is no doubt that Majorca continues to do well. Efforts are made to boost arrivals even during traditionally slower months in Majorca. Visits by younger tourists are helping to keep confidence high despite the economy. Expectations are high that the total number of arrivals will increase this year.
One thing is certain: the popularity of Majorca among Brits and other Europeans remains undiminished. The current weakness of the pound makes traveling to Euro currency zones a difficult prospect. This has increased the cost of holidaying in Majorca by roughly 10 percent. The current situation is being closely watched, as many predict that a dip in the value of the Euro could put Majorca back with reach of UK visitors.
