subject: Career In Public Relations [print this page] Handling the masses and conveying the right message to them, with the use of right medium is the motive of each and every organisation these days. Whatever service or product, a company offers, is for the end use of a particular set of target audience. Every one aims to reach its target audience with utmost precision and accuracy. Brand image or the overall presentation of the product, needs to be perfect in front of the target audience. It should be a flawless presentation, designed according to the interest of the audience. All these duties are performed by special personnel employed in the department called public relations in most of the organisations. The craze for the public relations as a career is growing at a great pace and more number of students can be seen opting for this course.
The students after doing their graduation in English Honours or mass communication are generally seen opting for post graduate courses in public relations. Public relation is a career field, which trains the students, to deal with the target audience and mould the message according to their interest. This involves the use of the best medium of communication, so that the message reaches the target audience in an intact format and makes the required effect on them. There are many colleges in India, which provide courses in Public Relations and train the students with respect to trends of the industry. Most of mass communication, management or journalism colleges in India provide courses in public relations.
Makhanlal Chaturvadi National University of Journalism, Bhopal
Bhavan's College of Communication and Management, Hyderabad
Bhavan's College of Communication and Management, Mumbai
Symbiosis Institute of Journalism and Communication, Pune
Narsee monjee Institute of Management Studies, Mumbai
Indian Institute of Mass Communication,, New Delhi
Sardar Patel College of Communication and Management, New Delhi
YMCA, New Delhi
Bhavan's College of Communication and Management, Chennai
Admission to these colleges is through an entrance exam, which tests the students on the basis of their communication, comprehension, presentation, general knowledge and analysing skills. Students applying for the course of public relations are required to have great communication skills, and analysing ability. Handling critical situations, where the name of the company is at stake, are the main areas, where the role of public relation comes. The students must be very extrovert and should have the journalistic qualities, nose for news and should possess a vigilant attitude towards different things. He should have the ability to form positive relations different people, related to his work. Word of mouth, is a communication process, which the PRO needs to control and mould into his benefits. His main responsibility is that the image of his organisation is portrayed well in the society and they have an edge over their competitors.
Handling the outer as well as the inner public of the company, forms the duties of the public relation officer. The students doing the public relations course, needs to be very interactive and must be able to relate things well, so that to come out with a positive connect of the things. It is a field, which involves a lot of management procedures, which directly or indirectly relates to the handling of the image of the respective brand and conveying its message effectively to the target audience. The increasing competition and the dependency of people on media for gaining information, has lead to the increase in demand of the public relation professionals in the country. Also, public relation is an ever-growing field, and has already seen a great growth graph in the foreign countries, which again motivates its use in the Indian and the global scenario.
