subject: Six Reasons Why Article Marketing Is Important [print this page] Many Internet Marketers frown on using article marketing as part of their marketing arsenal. They dislike the amount of time and effort required to write articles and submitting them to article directories and websites. However, these Internet Marketers are missing out on a powerful marketing tool which has been shown to effectively generate high sales and traffic - both essential components in making money online.
So why should you consider using article marketing, and how does it actually benefit you?
1. Direct marketing tool
The most obvious advantage of article marketing is that you can market your products and services directly to readers. In fact, it is not necessary to write about any product or service. You can easily sell by providing a solution within the article, leading your readers to a product that facilitates that. Lead and sales generation can be done effectively as a result from a targeted audience.
2. Branding
By publishing numerous articles within any niche, it can quickly establish your own unique brand. If your articles are consistently of good quality, branding quotient will rise equally.This builds credibility and trust with readers. You will be recognized as an expert in your niche targeted by the articles, and that goes a long way in eventual lead conversion to sales.
3. Effective lead generation
Using article marketing as a form of direct marketing can bring you targeted leads. Readers who follow through on your article links are doing so because they are interested in the niche the article represents. They are highly likely to sign up to your mailing list as a result. This helps to build your list which is extremely qualified.
4. Passive sales
Article marketing is also a powerful passive sales tool. Once you have created several articles and submitted them to 20-60 article directories, they are your marketing agents all over the Internet. They exist there for as long as the directories are around, and anyone who comes across them is a potential sales lead. If your articles are selected by publishers, that casts an even wider net. An article created and submitted a year ago could still be providing leads and sales to this day.
5. Building backlinks
Article marketing can be a powerful method to build backlinks to your sites once submitted to article directories. Your work and websites will be linked via many article directories and other sites that choose to publish the articles, and many of these links are potentially of high quality. Search engines are known to favour such quality one-way links and your search engine results and traffic would benefit from this.
6. Search engine benefits
By producing articles that are keyword optimized, it enables you to rank well in search engines. If you are targeting certain keywords within your niche, article marketing is a very cost-effective method to achieve this. There might not even be a need for PPC marketing - just write several articles targeting selected keywords and allow search engines to pick them up through article directories. Do not be surprised if you find yourself ranked No. 1 for your chosen keywords, with a well created article marketing campaign. http://petcash.biz
