subject: Article Marketing For Newbies [print this page] In this article you are provided with some overview information about article marketing, and how you can use it to promote your website, product, service, or business.
First of all, what is Article Marketing and how does it work?
Article marketing uses "article directories" which are massive databases of articles, set up in categories based on niches of subjects and sub-niches of subjects.
There are millions of active websites out there that are looking for good content to upload, and E-zine publishers that are also looking for good content about their niche for their readers.
The primary way that these website owners can find content is through article directories.
Where do these articles come from?
From people who write articles and "submit" them to the article directory. Now here's a very important piece of information about article marketing - are you ready?!
They do this because there is a BENEFIT for them... :-)
The benefit is that when a website owner takes an article from the article directory and puts it on their site, there are certain conditions that they have to adhere to. One of them is that they must leave a live URL (link) (which points back to the article author's site) in the resource box at the end which acknowledges the article author.
So what? you might ask...
Well, this important link in the resource box does two things:
1. It creates a one-way link back to the article writers website. This has benefits from a search engine optimization (SEO) perspective. The more one-way links back to the authors site the better (generally speaking), for the Search Engine ranking of that site.
2. It can create actual traffic to the site. A percentage of people reading the article, will click on this link and land on the authors' site, which may result in a sale, or a click on an Adsense Ad, or a pay-per-lead ad, or a signup in an opt-in box etc.
So article marketing is a win-win situation. Actually a win-win-win! The website owner who publishses the article gets free relevant content for their website. The author of the article gets link-backs, and possible traffic to their site, and the article directory gets search engine "Love" from their rapidly growing directory, plus possible monetization and list building benefits as well.
I've clarified some of these concepts in some FAQ's below:
Some Basic Information About Article Marketing FAQ's:
So what is the basic process of article syndication?
1. Write an article, including a catchy headline.
2. Write a resource box which includes a few lines about you as the author, and information about your product, your offer, and your website, plus a URL or link to your website.
3. Submit article to article directory(ies)
How do other websites use my article?
Website owners looking for content are continually coming back to article directories to search for fresh, relevant content. As they search by niche topic for new articles, they will come across yours. They simply copy and paste it up onto their site.
How does this article help me sell my product or service?
It's the link back to your website that is the key to the whole thing because when someone comes along and copies your article onto their website, straight away you get a one way link from their website to yours, which is what you want from a SE optimization perspective - especially if the website has lots of traffic and/or a high Page Rank.
If visitors to your site like your article, if it's interesting and well written, and your resource box gives them a compelling reason, there's every chance they'll click on your link and Bingo! - You've got another visitor on your site and another prospect for your product or service.
Consider if 20 website owners pick up your article through a good article directory and you submit your article to 20 good article directories. Then potentially within a few weeks, you get 400 one-way links coming into your site, plus possibly many visitors coming from those 400 websites that are now referring to your site.
Article marketing can be one of the easiest and cheapest ways to get good targeted traffic to your site.
But like any aspect of internet marketing (or any worthwhile skill!), it does take some effort and time, and most importantly a consistent effort to continually learn more quality information about article marketing in order to improve your skills. http://petcash.biz
