subject: Increasing Your Allocation Through Marketing Freebies [print this page] One must spend money wisely notably during this time of economic recession. One must remember how to spend less without having to buy less, but more. Here is one useful tip that can help you make the most out of the small marketing budget you have for business promotion: use assorted giveaways for company promotion.
Since assorted freebies are cheap, one may think that it has low impact on the market. But on the contrary, statistics proclaim that printed giveaways boost brand visibility on an optimum level as they are seen by many consumers on a daily basis. You just have to spot a customized giveaway that best reflects your brand identity and that is well loved by the clientele so that they will use it all the time.
This nugget of notion may seem to be rubbish and stupid but only for those who lack imagination. For instance, how can an umbrella with a tagline that swears "we've got you covered" have a low impact on the market? What if the organization is an insurance group? Isn't it an incredibly smart trick? You see, the business just has to package the freebies right such that it embodies the company perfectly. All it takes is a catchy and notable technique of packaging that will catch everyone's eye.
But perpetually consider to give it away wisely. Handing it out to every person you meet is a terrible idea. Give them to people who are powerful so that they can just pass their knowledge about your business as they please. Set a limit to the number of people you will be handing out the giveaways to leaders, artists, bosses, etc. Remember, you only have a small allocation so you have to be smart even to the littlest detail. It is also a good plan to give them personally so that you can attain a greater impact.
If you deem that since everyone has joined the bandwagon, you better participate as well, think again. Good marketing is about going against the flow and setting your brand apart from others. Do not use the regular client building methods such as billboards, print ads, and radio ads. Go for something different and state-of the art. Squeeze all your creative juices and it will absolutely bring your brand to towering heights.
