subject: Bulk Sms Applications Very Popular In India [print this page] An interactive SMS marketing campaign can be used to maximize the sales turnover of the company. Keeping in touch with the prospective and existing customers is very important and the most cost effective method of modern marketing is bulk text messaging. In India people are not charged for receiving SMS and this makes SMS marketing an apt marketing tool for the companies. In business, it is always an advantage that you have your strategies always updating, aggressive and innovating so that you can achieve best profits from your business. Two-way SMS is a great way to promote products and services as it is the most effective and cheap way of selling the products through SMS. One of the most famous bulk SMS application is short code SMS wherein special numbers are allocated to Value SMS Services Providers by the GSM operator to bill their respective customer special rates.
The short code SMS is used for chat service, mobile text content sales, mobile WAP content sales, customer feedback, SMS contests, Fax and voice notifications, weather alerts, news alerts and other services. In bulk text messaging a message is broadcasted from one person to a community and this can actually lead to proper dissemination of information. This form of bulk SMS application is effective in the marketing aspect because instead of talking to one person at a time, it is beneficial to convey the same message to everyone simultaneously. With the help of bulks SMS applications, a business can easily relay important information for the clients or the employees. Through two-way SMS services the incoming messages can be managed by the receiver by their own software or database.
Short code SMS is a preferred option of the business among the bouquet of bulk SMS applications as it is easy to remember the short numbers instead of regular phone numbers. The short codes are owned by the mobile operators & VAS aggregators which are used for buying content, voting on TV programmes, listening to mobile radio and a bunch of other services. Through two-way SMS, companies can send or receive messages and this increases the chance of earning better profits and the success of SMS marketing campaign depends largely on this. In todays society, communication is a key to success, however communicating with a large set of people might be difficult. Through bulk text messaging, the things become easier for the marketers and short code is perhaps the best and the most convenient way to promote product to millions of potential customers. Short codes come in as a handy tool to reach out to large number of people in the most cost-effective way. When the businesses opt for bulk SMS application, then the sales conversion ratio from the database will definitely be much higher. Reaching out to the potential customers in a creative and innovative manner is the right kind of marketing and the companies should try and find out such ways like the two-way SMS. Bulk SMS applications have become the necessity in todays time because for the businesses, it offers an easy solution to reach out to wider audience.
