subject: 5 Serious Mistakes In Online Marketing Campaigns [print this page] Most people start their online businesses by building their websites and later going on a series of online marketing campaigns. While promoting a website is indeed important, the problem is it is often done ineffectively. Countless number of web marketers have fallen prey to this which could have been easily remedied or avoided in the first place if they only knew what are the things they should avoid.
Nobody can completely prevent mistakes from happening especially if it is an unforeseeable one. The real question is what can you, as an internet marketer, do to spot these mistakes as early as possible and to correct or change anything on your part. This is because by knowing these shortcomings, you will know exactly what to do next to help keep your website from going under.
Here are the top 5 online marketing mistakes that webmasters or internet marketers often make. If you can avoid these, then you can be more confident that you can make your site a success.
1. Failure to do any keyword research.
Keyword research need not be overly complicated. You do not need a dozen of keyword tools just to find the best keywords for your website. Often just one tool is sufficient to give you a good idea on what keywords you should be targeting. And also, do not forget about targeting long tail keywords. Nowadays, it is a lot harder to rank well on a single word keyword. By using long tail, you will have better chances in the organic search results and you can cover a wider area through the various keywords in your list.
2. Not understanding your product or service.
Every website has a purpose or a meaning. It can be the services that it offers to its target audience. Or it can be a product that can be sold through that website. Whatever the purpose is, make sure you know all that there is to know about your site and only then that you can effectively market it through the other websites or services.
3. You fail to optimize your site for the search engines.
Search engine optimization is important because it is what you need to do to help your website visible in the top results in the search engines. This is where keyword research steps in. Proper SEO will help you generate a higher ranking in the search results and eventually bring in high traffic to your site.
4. You publish useless content on your website.
This is a big mistake because it will lead you to nowhere. For a website to be successful, it must have good content that can get the attention of your site's visitors. Without good content you will never have a successful website. Should you find it hard to create the content yourself, hiring someone else to do the job is usually the best option.
5. You do not look at the stats of your website.
When you want to make your seo or internet marketing more effective, you need stats to help you guide in your decisions. There is so much useful info that you can get from any analytics tool. When you know your facts and have researched it well, you will be in a much better position to devise your next internet marketing plan.
