subject: Customer Retention Through Email Marketing And How To Be Successful In Bulk Email Marketing? [print this page] Making customers happy is the key to any successful business endeavor. Current customers are important not only for their purchases, but for their word-of-mouth to help attract new customers. The ability to convert potential business to first-time-business, and first-time-business to repeat business, whether for a single retail individual or a B2B relationship is one of the major task in Marketing. Profitability is based on Customer Retention.
Email seems to be an ideal medium for customer retention. It is an ideal method of maintaining an ongoing relationship with customers and clients. Email communication is less expensive than any other major medium, but effectiveness depends on the recipient agreeing that the information is valuable. One factor that may override other considerations is that email campaigns take far less time to create and implement than any other medium. Emails have established a permanent edge over different mail in the battle for customer retention and in marketing almost anything to existing customers.
One of the keys to great communication through an email marketing campaign is to know how often you should communicate with your customers. It is important to build a consistent routine regarding your email campaign with your existing customer base.
How to Retain Customers through Email Marketing?
1.Email Lists: Email list is an important part in Email Marketing. Generating a list of contact who have opted in through website or existing customers. Buy an email list which are permission based or opt-in lists.
2.Subject Line: Get the attention of the client why he has to open your email and make sure it is to the point.
3.Design:Use good images so that it attracts the customers and intends him to buy the new product/service or existing product/service.
4.Message: Message should be short & to the point. Do not right lengthy paragraphs
5.Discounts / Incentives: Offer him some incentives or discounts this will help in giving repeat business
6.Landing Page: Give the landing page for the specific message what you are trying to communicate.
7.Feedback: Ask for feedback this will help to improve your business
8.Follow-up: Keep sending emails so that the customer is in touch with you. But do not annoy by sending too many emails
What is Bulk Email?
Bulk email is when one email is sent to many recipients. The number of bulk email recipients per email can vary from hundreds to thousands. Bulk email marketing is usually used by businesses to market their products or services.
The first thing most people think of Bulk email is spam. But if the bulk email is sent by a reputable sender is not a spam. Bulk email is usually sent by business that has built up a mailing list of customers who are interested in their product or services. Sometimes even an ordinary person sends the bulk email to his friends and family.
Bulk email marketing is an online marketing tool which helps in marketing their products or services. It helps in reaching large amount of targeted prospects. Bulk email marketing has the potential to allow the business owners to market their products or services across the globe. But this marketing method has to be used in a proper way to be successful in your business. Bulk email marketing is an effective method to mail a large set of recipients quickly and with a low cost.
To be successful in bulk email marketing follow the below guidelines:
Always send your emails from a recognizable address because many recipients think that it is a system-generated email they delete the email before they read it.
Always put all your recipients email address in BCC. If you add all the email addresses in To or CC fields your recipient is able to view all the email addresses you have entered. It is a breach of confidentiality to give out other person's email addresses.
Make sure your subject line is catchy and grabs the attention of the recipient to open your message or email. Many email marketers do lots of research in getting a good subject line.
When writing the body of the content make sure you write the message to the point. Remember one thing you have less than five seconds to grab the attention of the reader.
Try to mention the benefits of your products or services and how he will benefit from the product or services you are offering.
Use bullet points instead of writing big sentences. Tell your readers what you exactly want them to do after reading the message. Do you want them to buy the product or fill a form.
Make sure you mention your contact details like phone number, your email address & website address so that they can contact you if they have any queries.
