subject: Think Of Colors When Picking Your Promotional Products [print this page] Colors will elicit different responses from different people, it is a subjective subject, one color will make someone happy, the same color will bring a negative response from someone else. Anyone working in marketing with promotional items know that color will make a difference but don't know how to choose the most effective colors.
The pastel colors are a group of colors that are very appealing to women in general, more so than to men. If your target market is female and older than thirty years old then the pastels will be beneficial. But if you use these don't make the mistake of adding a white logo to these colors. It's better to use a logo in a darker color when you are imprinting on pastels, that way the logo really shows.
The primary colors are more impactful on the male population, especially if they are in business. Those guys over thirty will like the use of these colors which is why black and navy blue promotional items are used in marketing the company. These colors actually are useful for most demographics and genders. The bright colors are enjoyed by the younger people, both sexes who are under thirty appreciate the neons and gem colors. So if they are your target market go with the brighter colors for your marketing.
Earth Tones - While these colors may be attractive to certain groups of people especially in the older population you should try not to use earth tones on your promotional products unless they are combined with an eye catching logo. Earth tones can be very easily overlooked and may not get the attention you are looking for when combined on your promotional products.
Color is just one of the aspects of your promotional product advertising to consider. You must assess all aspects of product design, durability, and usefulness to your particular target demographic in order to ensure that your products draw in as much attention as possible. Remember you want these products to be on display as much as possible and this means designing those items that will be used often and seen by the community at large. You can truly influence people with your business logo by just adding a splash of the right colors to your promotional products.
