subject: Mlsp Co-founder, Brian Fanale Shares Where To Find Content [print this page] This morning I was on the My Lead System Pro Daily Wake Up Call with Brian Fanale, co-creator of MLSP. He is a young internet marketing phenom and is well beyond his years in emotional intelligence!
Brian started the call with the subject of many emails being new internet marketers asking where to come up with content for articles, blogs and video marketing. My ears perked up at this because I, too, get that question quite a bit.
You see, content is all around us! It is in our daily self-development, it's in our every day occurrences, it is in our company trainings and seminars. Heck, it's even in situations with our kids.
Almost everything we experience can be translated into content. Things we read are the greatest source of content. Not re-writing verbatim what we read, obviously, but how did the thing that we just read inspire us or move us? I've had some of the greatest content come from company trainings and live seminars. I've taken the pieces of the day or weekend and recapped it in a way to deliver it back to my blog. I have written about what inspired me or about 'a-ha' moments I had. The greatest piece of content is the actual result you have achieved from implementing something you have learned. Everything is content!
When it's all said and done, the lack of action because of a lack of content primarily comes down to an act of procrastination. I learned this from my mentor, Jeffrey Combs. Procrastination is the act of not doing something out of fear of the outcome. 'If I have content, that means I actually have to get in front of a camera and record a video.' 'What if I mess up, what if everyone makes fun of me, what if....' 'I'm afraid of the what if, so I'll procrastinate and pretend like I can't come up with any content.
So, stop procrastinating! Seize the content that is all around you, create something great and start attracting people just like you to your team! Get to it!
