subject: Adelaides Social Media Marketing Revolution [print this page] Adelaides Social Media Marketing Revolution
Australia is currently the world leader in social media usage with an average of 7 hours per month, according to Nielsens Asia Pacific (APAC) social media report.
If you are an Adelaide business, it is absolutely imperative to jump on the social media bandwagon now before you get left behind. Social media usage for Adelaide businesses can lead to increased online brand presence, new business acquisition, improved customer service and customer loyalty and retention.
The Nielsen 2010 report also found that nine million Australians are now interacting on social networking sites. Facebook dominates the online social networking with Twitter recording the strongest growth in social media usage. Mobile social networking is also increasing with the use of iphones, blackberry, and the other internet ready mobile devices.
The report also found Facebook, YouTube and Wikipedia are the top 3 in the most popular social media websites in Australian.
Social media marketing is unlike spamming through email and pop ups, it is simply a way to increase the delivery of a message to the masses through social media sites whilst maintaining high creditability.
ComScore has released statistics indicating that 3 out of 4 Australians visited a social networking site in June with Facebook being the industry leader.
The old and trusted word of mouth communication method has now reached a new high. With systems such as Facebooks Like feature, word of mouth marketing is literally on steroids.
This system incorporates word-of mouth through individuals liking different groups or advertisements, then suggesting them to friends with the click of a button. The potential snowball effect which is generated for your Adelaide business message from being involved in this system is unparalleled.
The younger generation are becoming increasingly computer literate and it has reached a point where it is not uncommon for children and teens as young as 10 to be networking through sites such as Facebook. You may not realise this but customer relationships are often built long before first purchase, kids growing up to your message will eventually purchase from your Adelaide business when it comes time for them to be in demand of products/services from your industry. This relationship can and will be established by using Social Media Marketing for your Adelaide business.
So the question becomes, does your Adelaide business have a social media strategy? If not contact Maverick Web Marketing today to get you the best results from your Social Media Campaigns.
Here are some of the latest Australian social media statistics:
Twitter had 800,000 Australian visitors in June 09, up from 13,000 in June 08 (607% increase)
Facebook led as the most visited (now more than 6 million)
Windows Live Profile had nearly 2 million new members.
Google Sites ranked as the most visited property in Australia in June with 10.7 million visitors, 78 percent of whom were visitors to social networking sites and 16 percent of whom were heavy social networkers. Microsoft Sites ranked as the second largest property with 9.5 million visitors, followed by Facebook.com at #3 with 6.1 million visitors. (comScore, 2010)
