subject: The Brand Story: Christian Louboutin (2) [print this page] In 1988, persuaded by his friend, Christian Louboutin entered the Roger Vivier Company under the luxury brand Dior. His shoe-making craft upgraded to a new level under the instruction of the masters in Dior. Finally, in 1992 Christian Louboutin created his own brand. His high-heels were full of colors and exotic romance, and then were called the tops outside of the mainstream by the media.
Many people believed that even at that time red-lacquered soles had become his symbol, and it had not in fact. At the beginning he did not want to paint the soles in red. The logo tasked his mind every time when he designed a new pair of shoes. One day, he happened to see his assistance painting her toenails with nail polish. The red inspired him with polishing the soles of the shoes. Unexpectedly, the effect was surprisingly good. This killing red soles became the mark of Christian Louboutin and made him blast out.
This red-lacquered sole soon attracted the attentions of the noble family members and the stars. Looking through his customer list, you can find the princess of Monaco Caroline, Cameron Diaz, Nicole Kidman, Sarah Jessica Parker, and Jennifer Lopez.
Nowadays, though every pair of Christian Louboutin high-heels is sold above 500 dollars, the customers are still coming in. For example, Tom Cruise has booked a pair of shoes for his one year and a half old daughter at a prize of 3,000 dollars. As one of the greatest foot-wear designers, Christian Louboutin has very high exposure in the public, especially in different parties. He subverted the restrained tradition in foot-wear designation by injecting unabashed attitude.
