subject: Trade Show Truss - Effective Exhibition Marketing [print this page] It is very important for a business to make a good presentation when taking part in product and service exhibitions to market their company.
Being present at an exhibition of trade show does not guarantee new customers or increased business especially if your presentation is done poorly. A first impression is always the most important impression you get to make and you only have a few moments to give a good presentation before people decide whether or not they wish to come back for more information on your products and services.
You need to plan well and make sure your trade show truss is appealing and your presentation should be clear and in order if you wish potential clients to show interest and want to do business with your company.
These days, there are companies who will be able to make a trade show truss to your specific requirements for your company exhibition marketing. If your products on display for the trade show are of a specific irregular size and dimension or if they are particularly heavy or you might even need to use light or require electronic movement of the fixture, then you will have to have your trade show truss custom made. You will also be able to incorporate your company logo as well as your company colors to fit with your complete presentation style, which is a good thing if you get your trade show truss custom made.
Shape, size and use are some points to take note of when you get a trade show truss. The trade show truss should contain all the necessary parts in order for you to display your products they way you intend to do so.
The trade show truss should be able to be easily moved around as well as being able to set up and remove as required. You might need to relocate your trade show truss to another area so easy portability is necessary. Setting up the truss should take little time and should not need many people to set it up.
When you buy a trade show truss you need to be aware of the area of the stand. Is it indoors or is it outdoors? If it is outdoors, is it under a tent or do you need to have a form of shade? Do you have a backup plan if you are outdoors and the weather changes to unfavorable conditions? You really need to be able to accommodate for all kinds of conditions and scenarios on the day of your exhibition.
Your trade show truss should not be harmful to other people or cause any damage to the surroundings nor to your products and display setup or cause any other risk.
You should be able to set up your trade show truss in a short time and it should be flexible to stand in different locations but most of all it should represent and present your company image in the best way possible.
