subject: The Gucci Family Feud For Money (2) [print this page] In 1938, under the persistence of Aldo, Guccio reluctantly borrowed money from a bank to open another store in Rome. Unexpectedly, after the Second World War, a great many coalition soldiers and tourists flooded into Rome and bought high-quality Gucci handbags, wallets and belts back home as souvenirs and spread the brand to England, France and other European countries as well as Americanthe largest market for Gucci later. After the demonstration of Aldos vision, Gucci rapidly open its branches in other countries. Aldo spent almost half of his life in opening and inspecting branches. Shuttling across the Atlantic Ocean, Aldo worked merrily.
The third generation: Maurizio Gucci (1948-1995) the Gucci Family feud
Because Guccios daughter had unfair treatment in the family, she tended to counteract the family. However, she is not the only one member to act against the family. In fact, most of the members of this family were hostile to each other. The relations among them were far more complex than peoples expectation. Paolo Gucci had once accused his father Aldo of evading taxation, which made Aldo go to prison for one year. Before this, Paolo had excluded Aldo out of the company with the help of his cousin. According to the memory of an insider, strange things began to happen in the company. For example, a family member was knocked by a falling telephone on the wall in a meeting. In fact, before Tom Ford was appointed as the creative director in 1994, the Gucci family was shuffling towards insolvency because of bad management. The one who led the empire to falling downwards was the third generation heir Maurizio Gucci. His story well demonstrated the family feud for the power and money.
