subject: Green Shopping Bags-handy And Helpful [print this page] Obviously your choice of product advertising will depend on not only your customers and the nature of your business but also the message that you are looking to convey. If you are like most business owners, than you are probably beginning to think more Earth friendly, green items serve a better purpose for advertising and promoting your business.
A really good place to start on this change is with the way that you send your customers out the door. If you have the type of store that every person who shops with you will need a bag, then there you go. You need to think about the bag that they use to carry out their shopping. Many places still use those cheap plastic bags. They are a bad choice environmentally speaking. Using paper is at least biodegradable, but it is not tree friendly.
The absolute best idea is having reusable tote bags for shopping. These are constructed of various materials. There are bags that are made of canvas that can be printed beautifully and are washable too. Some are made of a cloth like material, and all can be reused many times over. These bags are great for holding all sorts of shopping with their nice construction and great carrying handles. People will end up keeping them in their cars to use everywhere.
Now sure a promotional tote is a great item to shop around with and serves as an advertisement everywhere it goes, but you might be surprised to find that these items won't just be seen in the local markets and in other retail shops, they will also be taken on picnics and as carry along bags to tote items for the kids or for a day at the beach.
When you use nice, reusable shopping bags to put your business information on, you have what amounts to a mini traveling billboard. Wherever that bag gets carried it will get seen by all who are around. Think about that when you are designing the artwork for the face of it. You want to be sure that it catches peoples eye, and that it is legible. The more people that notice your bag, the more attention that you will grab.
