subject: How Seo Can Give You The Competitive Advantage [print this page] It seems the world of SEO has changed a lot in the last five years. Search Engine Optimisation was something that was born out of the huge popularity of the internet. Its essentially the method of making sure your site gets recognition from the search engines. Its pretty obvious today why this is needed even by really small companies. There are just so many businesses online that theres competition for the top 10 in Google even when youre searching locally or looking into really niche markets.
Standing out online gets more difficult every single day. More and more businesses are moving online, even those that would never have considered the internet only a few years ago. Certainly websites do shut down and domains die out every day as well, but its undeniable that the internet is continuing to grow exponentially.
As it does so, keeping up with SEO becomes even more important. Getting to that all important first page on Google really does make the difference between success and failure for many businesses, and if you run a local firm or your site is really just a business card for your offline activity, the higher up that list you can get, the more business you can expect to generate.
The good news is that so many of these companies dont understand the power of SEO and dont really pay much attention to how Google works. In fact, you would be amazed just how many companies will happily hand over large sums of money to developers and designers to build a website without even beginning to think about how they might find customers or make any money. Currently the internet is plagued with a single misconception of If you build it, they will come. However, a website is just like any other product; if you dont promote it, nobody is going to buy into it.
SEO shares much in common with advertising, but it can be even more powerful because its targeted purely at people already searching for your town, or your industry. You arent just putting up an advert that will be read by everyone and ignored by nearly all; youre connecting directly with people who already want your services and telling them where they can find you and what you can do for them. Its a powerful tool, and its growing even more powerful with every new website that appears online. Businesses ignore SEO at their peril.
