subject: The Advantage Of An Easy-to-navigate Website [print this page] So many things about business are now becoming digital. There are a lot more enterprises that operate globally, and the Internet is a good way for them to increase their business. But it still is based on which kind of business you have. If you work as a plumber then I am sure your concern is to get business locally and not to secure business from halfway around the world.
Plenty of businesses these days, however, operate on a global scale and they do not mind increasing the scope of their target market. An easy-to-navigate website will help you to get a bigger audience and market.
To make a website that is easily navigated, you need to ensure that the structure is simple. There are some businesses that get overly excited about everything that they sell and they bombard the landing page with details about these products. This is a really good thing to do if you want to decrease your customers and scare off the ones that you have. The landing page must be as simple as possible and it should clearly tell your guests about where they can go to find out more about your offerings and also how to buy them. The site should be split into several categories. You can include the Home Page, the pages for each category of product and service, a page where they can order, and an About Us section that includes details on how to contact you.
If your site is broken up into plenty of categories with only a small number of products and services in them, the visitors might get confused. Be as clear as you can about what they can find on a specific page.
You also have to include a navigation bar or a site map on your home page. The navigation bar can go on top of the page or at its side. This allows people to view al the pages available. You can also include a search feature on the website so that the visitors can easily find something that they are looking for. A search feature can make things a lot more convenient for your site visitors.
Finally, include a call to action on every page of your website. Because you are trying to sell a product or a service, you want to lead the visitors as much as you can to the page where they can order. Keep the ordering process as simple as possible, with very few steps. The easier you make it for your customers to shop, the more likely they will buy something from you. A good practice is to include an Order Now button on all of the important pages of the website.
