subject: Custom Gel And Rollerball Pens: Potent Marketing Items [print this page] With different styles and specifications, it is no wonder that pens have been one of the best-selling promotional merchandise for ages. While some might think that "a pen is just a pen", rollerball and gel pens undoubltedly deserve its own slot on one's marketing campaign.
Rollerball and gel pens are fast-becoming the most widely used pen in every industry. With an economical price and colors to suit every organization's theme, these pens offer relieve in writing by having tips that smoothly drift over paper like a fountain pen on a ballpoint's persona.
The mechanism of a rollerball pen allows its ink to move evenly while requiring less pressure than your usual pen. Often packaged elegantly, rollerball pens have a high perceived value. Some rollerball pens are also affordable and come in a price close to a ballpoint pen.
Gel pens on the other hand, also provide smooth strokes like a rollerball pen but does not run as much as the latter. Often used by students, it requires less pressure than ballpoint pens while creating bold shadings.
As it is affordable, rollerball and gel pens can be bought in bundles and can be given out at any campaign, whether on schools, trade shows or offices. Having your logo printed on these pens make your giveaway or gift extra special as it builds brand consciousness, increasing your company's visibility.
In the end, it all comes down to your niche market and how you would like to present your brand to existing and potential clients. If you decide to use pens on your future campaign, up the ante and think of the rollerball and gel pen's advantages over ballpoint pens. With its capacity to bring to the table a crisp impression, there's no question that rollerball and gel pens are the way to go.
