subject: How To Develop Your Expertise In Salesmanship [print this page] In order to create a profitable money making website it's important to have some expertise as a salesperson. That doesn't mean you have to be the kind of person who can talk an Eskimo into buying a lawn mower, but you do need to know something about approaching people and convincing them why they need what you have to offer without being aggressive about it. If you are using Email advertising you want to say what you need to say about the information on your website without being demanding.
People do not like a pushy salesperson, and you are just as likely to lose sales online using that method as offline. Think of your own personal situationif you are like most people, when salespeople are pushy you walk away without buying anything. You need to know how far to push without becoming obnoxious and losing a sale. You can be informative without being a nuisance and driving away any potential customers. Salesmanship is more than just making a sale; it means knowing how to convince a potential buyer you are the best source for what they want without being obvious about it.
One of the hardest lessons many people have to learn is how to be an aggressive salesperson without letting the customer know what you are doing. You have to know where to draw the line so you don't apply unnecessary pressure on the potential buyer yet enough so that it doesn't appear you don't care whether they buy anything or not. It takes some training and experience to learn how to exercise good salesmanship, but the more experience you obtain the better you will become.
Along with salesmanship comes good personal communication and customer service skills. You may acquire potential customers who are looking to you because they were dissatisfied when their previous vendor, so you have to know how to handle those instances. You don't want to say anything negative but just point out the way you take care of your business and customers. If someone complains it took them an extremely long time to receive what they ordered, instead of saying, "Yes, other people have told me that," you want to say, "I'm sorry to hear about your problems there. We try to ship all of our products within (whatever the time frame is)." Never speak negatively about a competitor; it doesn't make you look professional.
