subject: Utilizing Email Marketing Again [print this page] Lots of people are criticizing that the World Wide Web is overflowing with spam. You literally seek through thousands of pages yet you don't come across anything useful. This makes people weary and they want to find ways to obtain quality content easily. This is where email marketing comes in. It readily provides essential information to the customers whenever content is available. It surely grants a win-win solution to both the company and the customers.
Email marketing is a profitable way to directly interact with your customers basing on trust. It is truly advantageous but you need to be careful not to abuse this privilege. Make it a point to deliver regular content and offers you your subscribers without overwhelming them with information. For example, instead of sending emails every day, space it out and send these messages on a weekly basis.
Always focus on keeping your subscribers subscribed. When they are dissatisfied with your company for any reason, you lose an important lead and a potential referrer. Email marketing is considered to be the best form of communication with select customers. Different from direct mail campaigns, it can give a lot of insights into the behaviour of the recipients. Each element can be analysed on demand. The click through rate, open rate, and response rate are all checked.
The depth of information available allows for the return on your investment to be accurately calculated and maximised. Approximately, 80% of recipients will take some form of action within 48hours. They can open it, delete it, or make a purchase during that time. So even if your offer expires in 3 days, you can be sure that the majority will be keen to take advantage of it.
Retailers today, in particular, are keen to take advantage of email marketing. They are starting to shift their focus from customer acquisition to customer retention. Advertising spending may be down in traditional channels but 96% of retailers who have previously used email marketing are even investing more money into this initiative.
There are several ingredients into the success of this kind of campaign. The most vital element is the list. If you do not determine your consumers in particular, the result can be hit or miss. It is likely to be the latter. The best lists are those that are well-targeted and generated by the company itself. After a responsive list has been built, it is all a matter of giving the right offer and designing a compelling newsletter.
