subject: Offer More Than One Contact Method In Your Advertisement [print this page] Customers are exposed to ads multiple times, the more they hear it the more they will register. Advertisers need to remember this while developing advertising campaigns.
Consumers will be exposed to the ad multiple times, and advertisers need to allow for this repetition. Many consumers might not realise they want to participate in the offer in the ad until they have heard it multiple times.
After multiple exposures to the ad they will recognise it and focus the call-to-action options. So in a 30 second ad, this means they will largely ignore the first 20 seconds and focus on the last 10 where the response options are listed.
A customer interested in taking up the offer in an advertisement will be listening for a way to accept the offer or register their interest. While they are actively listening, a customer's attention is high, so there is an opportunity to add an extra contact method. Integrating mobile marketing into a campaign provides a simple and effective way for customers to interact with the business and find out more information.
Give them a choice: a free calling number for those that want to talk and can stop what they are doing; a web site for those that want to go to the web later; and an SMS keyword, for those with limited time to respond, or want immediate info. So rather than being a distraction, including the simple SMS text option allows a business to attract a wider range of clients.
Mobile marketing companies provide many options to businesses when setting up their campaigns. A customer can be sent a response advising them they will be called at a later time, or the message could include the business's contact details, or a further step the customer can take. These text responses are set up by the business when starting a new campaign, so the only limit is the length of the text.
Advertisers can capitalize on customer interest by providing options for them to get in touch with a business. These leads can then be turned into sales and profits for the business.
