subject: Social Media Marketing And Its Importance [print this page] Social media marketing is no longer the buzz word for geeks that are plugged into the cyber world but a critical marketing platform for professionals and organizations seeking to expand their online footprint. The sheer number of visitors visiting the social media sites everyday has opened the gateway for the new businesses to reach to their clients with minimum efforts.
What is Social Media Marketing?
Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. It has made it easier for the businesses to network effectively and create awareness amongst the clients with little investment. There is no other low-cost promotional method out there that will give you large traffic at a lower acquisition cost. Following are the reasons for the social media marketing to get prominence.
Social media are easily accessible by today's Internet savvy population.
Social media are mainly accessed by the young crowd who has emerged as the new client base for the businesses.
Social media allows the businesses to reach to the clients directly, without any intervention from a third party.
The web 2.0 interface allows direct communication with the clients. It also helps in network building, both primary and secondary level.
Advertising in the social media sites is less expensive than print and electronic media.
Links given in the social media sites create valuable back-links for the websites and help in their ranking with the search engine.
Effective Social Media marketing campaign allows businesses to communicate and engage clients and customers on a personal level. Global giants such as Amazons, Zappos and Apple have successfully adopt Social Media Marketing to reach out to its target audience.
Professional Certification in Social Media Marketing
The power of social media has made it an increasingly popular topic in the study of MBA in Singapore. An increasing number of Universities in Singapore are incorporating the study of social media marketing in their Executive Master Programs to keep the students aware of the latest trends in social media.
The MBA in Singapore offers advanced studies in social media marketing to let the young professionals use the power of social media effectively These masters programs Singapore are designed to allow executives to understand and leverage on the power of social media to the reach out the world. Most programs are designed to meet the growing demand of marketing professionals and businessman seeking a deeper understanding of brand management and international marketing. It is also suitable for professionals seeking a career switch into the marketing and service marketing related industries (both private and non-profit organizations). Graduates seeking to embark their career in the marketing sectors may also find this program suitable.
Benefits of Social Media Marketing Campaign
A well plan and executive Social media marketing campaign will allows businesses to create personalized and targeted advertisements, messages and content to reach out to a specific group of target audience. The business school Singapore is known to offer advanced business courses and therefore has included the latest trend, the study of social media marketing, in its course curriculum.
Social Media Marketing in Aventis
Aventis School of Management is one of the pioneers in offering the most advanced courses of MBA in Singapore. The Executive Master Programs offered by Aventis School of Management is designed to allow the executives to upgrade their social media skills and use it effectively towards the advancements of their businesses. They offer the course named - Professional Graduate Certificate in Social Media Marketing, to help executives in understanding the latest trends of social media marketing. This course may also help the executives looking to switch their career.
The course is designed to cover the basic of creating and managing an account in a social media site to the most advanced corporate blog management. Aventis School of Management is designed to let the businesses use the Face book, MySpace, Twitter and the like for effective networking.
This is hands-on course for companies and executives to jump start their social media activities and engage the public with web 2.0 tools and strategies. This program is suitable for those who have no prior knowledge of web design, social media or experience in copywriting to attend and walk away having the confidence to start a social media campaign after trying out and starting their own social media campaigns. During this course, participants will learn from the very basic of start your social media campaign using Face book, Twitter, Flickr, YouTube, LinkedIn accounts and corporate blogs. Setting up the accounts are the very basic steps, you will also learn the secrets on how to grow your fans basis and traffic by engaging the public in online conversation.
The course also facilities networking and sharing of experience for students to learn from one another. Final grading is assessed based on you to leverage on the knowledge learnt and apply on their social media accounts and actual results of the success of your online campaign.
