subject: Does Seo Play A Role In Online Marketing? [print this page] SEO can be a very effective marketing tool if used the right way. In case you are not familiar with SEO; it is the method of formatting your website for easy access and indexing by search engines. A website needs to be optimized in order to get itself a clear position on Google. Once optimized; and if optimized well; it can gain standing from high traffic, and this in turn reflects on the reputation of the company or business it represents. Similarly, if a website is not properly optimized and does not make its presence felt, that too will reflect on the name it stands for.
Search Engine Optimization involves the use of a variety of techniques to achieve desired results, and all of these techniques work based on keywords. A keyword is a search term or phrase that your probable customers are most likely to use when running a search to find services or products that are obtainable from you. There can be a number of keywords pertaining to a given site, but not all the keywords will present the same results, and it is not possible to guess the likelihood of a keyword being used. This is where keyword research comes in. It involves a meticulous analysis of the words and phrases used by customers when searching for products that you offer; and then arriving at the top keywords that your website needs to be optimized for.
After being optimized, the next task in getting your website known to the world is to promote it in directories, blogs, article directories, social media websites etc. This acquires links from these sources to your website, thereby drawing the attention of Google and slowly moving your website up the search engine rankings ladder.
