subject: Right Hand Diamond Ring - Symbolic Of Independence [print this page] Trend that is gaining huge popularity in jewellery fashion is right hand diamond ring, the sales of which are touching the sky. Women buying a ring for themselves has become popular trend nowadays that is maintaining a grip in the fashion circuit these days.
And after the success of its first venture another followed, subsequent to the victory of diamond engagement rings, the diamond rings market still possessed the potential to make it big once again. Though, the buyers of left hand diamond ring mainly addressed the grooms to be whereas the right hand ring addresses women as well as men.
Subsequent to the world being filled with the eternal love symbol, a diamond ring, the strategy of marketing that is associated with the promotion scheme of this old product counters the right hand ring for being a engagement ring or an anniversary band. The diamond ting is not only placed on a varied hand bur also shows variation in terms of its design. The design of the rings shows absolutely no resemblance with matrimonial rings as it makes use of a small stones rather that a single stone that giving expression to an altogether different personality of the wearer.
It is not just about wearing a ring in the right hand as women have been wearing rings on right hand fingers even prior to the concept of marketing surfaced. Rather it is more about the obsession that embalmed wearing a ring on the left hand fingers.
Diamond ring was conventionally worn on the ring finger in the left hand as they were thought to be engagement or wedding rings. The marketing load of the right hand ring is more inclined to symbolize self assertiveness, freedom as well as success that is contrary to what left hand diamond ring symbolize including union, love as well as commitment. The marketing strategy scheme mainly targets the independent woman of the modern era. Going along with the new feminist thinking wave stressing on the independence wish of the women married or single alongside the position that men hold in the society can be asserted by a diamond ring.
Men are also an equally soft target for this advertising method, the husbands who adore their wives and who value as well as respect their wives as an independent individual rather than gifting them a nice decor item. Other than men who are married, there is a broad meaning to this concept as it is of least importance whether you are married or you are not till the time you have a strong bonding of love as you can definitely take in consideration purchasing a right hand diamond ring as a gift.
