subject: Top 3 Music Business Books That Every Artist, Singer, Musician And Rapper Should Read - Part 2 [print this page] Being a music professional is an on-going learning experience. Aspiring musicians need to learn the basics on how the industry works, from how to find an agent and get a record deal to understanding how royalties are calculated and the best way to use the Internet and Social networking groups to promote music.
Once the record deal is secured and the CD recorded an entirely new learning curve is needed how to promote your CD. Your Successful CD Release by Peter Spellman and Dave Cool is a detailed marketing guide written specifically for songwriters and singers. The guide is a blend of three other Spellman books The Self-Promoting Musician, INDIE Power and INDIE Marketing Power plus new material provided by co-author Cool. The book is an easy to read to-the-point guide that is a unique tool is perfect an important tool provides readers with the tools to start marketing a CD immediately.
Written conversationally, Spellman explains the strategies for marketing a CD in an easy to understand style with step by step instructions including how to get sponsored; avoiding marketing mistakes; staying within a budget; creating a marketing and promotional plan. Spellman also stresses the importance of having fun with your promotions because enthusiasm is contagious.
The guide details the ways in which singers and songwriters can generate income through licensing and other opportunities. Spellman includes sample templates to track the campaigns progress such as a spreadsheet to plot out a marketing budget. Co-author Cool says he was inspired to participate in the book because when he started out he was not great with numbers and financial projections, and didnt understand spreadsheets. He calls Your Successful CD Release a kind of spreadsheet for dummies because the templates are ready to use, They are also available online.
Your Successful CD Release is more than a how-to manual. It gives personal insight from four professional singer-songwriters who recount what their experiences have been and what it takes to be a full-time indie musician that successfully manages your career and life.
