subject: Home Based Business And Permission Marketing [print this page] Now that almost everyone is leveraging the internet to market whatever their opportunity may be, the techniques of email marketing are getting trickier. Those that understand attraction marketing already know how it works for their MLM business. Successful gurus like Ann Sieg and Mike Dillard are teaching internet marketers to use these techniques to build their home based business.
Step One The concepts that they teach are fairly simple. They show you how to identify so that you can in turn show multilevel and network marketers how to solve that particular problem. This technique allows you to position yourself as the leader and attract other marketers to you. By doing so, you establish that first bit of trust. But this is only the beginning.
Step Two Getting folks to initially listen to what you have to say is the first hurdle to overcome, but continually getting them to listen to you on a regular basis is another hurdle that must be overcome. In order to get folks to listen to you on a regular basis you are going to have to "get in front of them." This means that you continually have to have a presence with your listeners.
Step Three In short you want to help your listeners solve their problems and be more successful in their business. If you have accomplished this over and over, then THIS process is in essence list building. At the same time you must continually follow up with them on a regular basis to establish rapport. This is accomplished by use of autoresponders. Once this has been done then you have reached internet marketing nirvana.
Tie It All Together This nirvana is also called permission marketing. If you have attracted others in MLM and network marketing to you by solving their problem, then you've succeeded at attraction marketing. All of the folks that you have attracted to you are YOUR LIST. They have given you permission to (1) initially help them and (2) continually help them. Autoresponders are what allow you to continually help them (keep in contact).
Once your list has grown, it will easily become one of the most valued assets of your MLM company. In order for your list to grow, you'll need to answer emails about your products, services, company, and what you can do for your customers. You don't need to spend all day doing this anymore, as you can leave everything to your autoresponder. Your autoresponder can answer all of your email questions and give customers what they want - which will help your company grow.
