subject: Email Marketing Strategies To Improves Your Sales Email Marketing Check Lists [print this page] What is an Email Marketing Strategy? What is an Email Marketing Strategy?
An email marketing strategy is an essential marketing tool. A good email marketing strategy is the most important aspect for the success of any kind of business. An email marketing strategy consists of the steps taken and procedures followed for marketing a brand through the web. The center of attraction in any email marketing strategy is the website of the company to which internet users are to be attracted for increasing sales. Internet is very cost effective and easy to market your product or services. It can greatly help those companies with low budget.
Here are few email marketing strategies which will help your email campaigns to be successful:
Identify qualitative goals: The first important strategy in email marketing is to identify you qualitative goals.
Competitive analysis: Before you start any email campaigns first check the competition in the market. Plan your email campaigns accordingly.
Identify the target audience: First identify which kind of audience you want to target because all of them will not be interested to receive emails about your product and services. So define your target audience and segregate the email lists according to your target audience.
Determine which type of email lists will meet your needs: There are different kind of email lists. So after identifying your target audience choose the appropriate email lists.
Be clear: Your email must be clear so that the customers can understand what you are offering
Be Creative & to the point: Do not write lengthy sentences make sure you be creative and to the point.
No Spamming:Avoid asking them too much of personal information. Message should be kept simple and clear. Give assurance to your customers that their information will be kept safe and confidential.
Enhance brand recognition: Make aware of your brand. When they know the brand they will be able to spread positive notes to others.
Email Marketing Check Lists
Email marketing is a powerful tool of online marketing. The Email marketing check list will help you make your email campaign successful and effective.
Here's a list of checklists which you should check before starting any email campaign:
* When asking for an email address, do you ask permission to email them
* Are you using permission based list or Opt-in email lists
* Will recipient recognize the From name and email address
* Are you targeting a segment of your customer base or your entire Email lists
* Is your email personalized with the recipient's first name, last name or both, if appropriate
* Do you have a catchy subject line
* Have you proofread you message
* Have you checked if there are any grammatical errors in the content
* Does your email message enhance the values integral to your brand
* Does your email message include share button that allows readers to share with their friends and family
* Have you created a landing page for your email campaign
* Have you used appropriate graphics while also making good use of white space
* Have you checked all the links
* Have you included call to action
* Have you given the images Alt tag
* Have you checked for content filtering issues
* Have you decided on the frequency of sending emails. (Daily, Weekly, Monthly or Quarterly)
* Does your email message include the physical address of your company
* Have you previewed and sent yourself a test in both HTML and Text
* Have you tested your email campaign before sending it to the recipients
