subject: Prada: The Way Of Successful Luxury Brand (2) [print this page] In 1978, Miuccia Prada , an intelligent and ingenious woman, officially took over the family business. She made up her mind to pull Prada out of the plight from costumes.
Known as creating surprises, Miuccia Prada promoted the development of the whole fashion trend with different designations in every season. Critics and Prada fans were looked forward to know what designation concepts she wanted to express. She had once remarked: Maybe I have a personality that I always want to try something impossible. When it seems something can not be achieved, it just is precisely what I want to do. Thus, every series of Prada products was suffused with exciting and surprising elements, which also confirmed the truth that Miuccia Prada had fertile imagination and creation.
In 1989 she organized the first suit-dress exhibition and immediately caused a sensation in the fashion world. After that, mens wear and suit-dress designed by Miuccia Prada, as well as Miu Miu series promulgation twice a year, had become a global fashion event that no one wanted to miss.
Miuccia Prada designed each series, all walking in the forefront of pop. Because she always tried to reform her design for the need of uncompromising spirit, thus, the birth of a new series, often with innovative and impressive elements, which eventually made the Prada products be the classic contemporary fashion.
Since 1998, Prada has successively purchased equity interests from Jil Sander, Fendi and Helmut Lang and begun to keep pace with Gucci and LV. In 2002, Prada made a profit of 0.265 billion dollars on a turnover of 1.5 billion dollars which increased to 2.07 billion euro in 2007. It has over 150 chain stores in the world and becomes the king among young luxury brands.
