subject: Prada: The Way Of Successful Luxury Brand (1) [print this page] Clean color together with simple style can always wake up the innocence and sweetness of a mature woman. That is magic power created by Prada a family brand that has an inverted triangle mark and pursues perfectionism.
Begin with changes
In 1913, Mrio Prada brothers opened a boutique called Prada in Milan, Italy. At that time, commercial trades and transports happened frequently between American and European continents. The Mrio brothers took the chance and decided to design a series of leather products, including leather handbags, luggage, leather accessories and cosmetics cases that would be used during journeys. In order to make out the best quality, the Morio brothers insisted importing pure silver from Britain, best crocodile hide from China and finest crystals from Bohemia, even though the transportation at that time was not very convenient.. Whats more surprising, they gave their design works to Germans who always had strict control over the quality. Therefore, only in a short time Prada became a leading brand producing leather items and other top luxury goods at that time. Lots of royal members in European countries were its faithful customers.
However, there was a rigid rule that women could not get involve in family business. Maybe even God get tired of this kind of rule; from the middle of 1970s, facing strong challenges from Gucci and LV, Prada endured the biggest problem and almost went to bankruptcy. The popular Prada walked into the lowest point step by step.
All changes came from a woman who made Prada become one of the most well-known luxury brands all over the world. She was Miuccia Prada, the third successor of Prada family.
