subject: Don't Lead With Your Mlm Biz! [print this page] Every day I see too many network marketers who lead into every relationship with a presentation of their MLM biz opportunity. Now I am sure that if they talk to enough people (like hundreds of thousands) at some point the law of averages will kick in and they will get a few sign ups every so often. Unfortunately, they are not working very efficiently and it will take great quantities of prospects to make those averages profitable.
The real problem with presenting your mlm business on the front end is the lack of a relationship. Perhaps this example will help illustrate my point. When a marketer takes this biz first approach, it is like a man walking up to a woman he has never met before, dropping to his knee, pulling out a diamond ring and asking for her hand in marriage. As dramatic and memorable as his overture may be, the answer is probably going to be "no." Now to be honest, there may be that one in a million interaction where the woman would actually say "yes." Needless to say, I think you can understand that there are some foundational pieces missing from this example.
The same principle is true in your network marketing business. Before you have truly earned the right to present your mlm business opportunity, you need to lay a proper foundation. There are questions that need to be answered in the mind of your prospects. For starters, your prospect needs to get acquainted with you. They need a reason to listen to you in the first place. It is critical that you provide value to their lives, so that you earn the right to be heard. The more value you bring to the relationship, the greater weight will be put on any presentation you make.
Secondarily, you need to establish trust. Trust is built through ongoing interaction. The more you communicate, the more you are known. The more you are known, the more your character is revealed. As your prospects get to know you and your overall character, they will begin to develop a greater level of trust in you. When you present your business opportunity, it will be evaluated at a much deeper level, because the recommendation is coming from you, a trusted resource.
Finally, when relationships have been established, talk of your MLM business comes naturally. You are able to make reference to your own business through your interactions with your prospects. This is a much more natural way of presenting the opportunity, and it creates within your prospect the desire to know more. If you have added tremendous value to their lives, it creates not only the desire to know more about the business, but a desire to work directly with you.
To successfully grow your MLM biz, avoid the temptation to lead with your opportunity and instead focus on relationship building.
