subject: Is Your Investment Strategy Personalised? [print this page] Knowledge of investments isn't everything
The availability of investment news and information has been increasing over time. This has led to an improvement in most people's understanding of general investment concepts. It has created the opportunity for many to choose to manage their own financial affairs.
Knowing "where" to invest your money is an important part of the financial management equation. However, by itself, it's far from comprehensive in terms of an investment strategy.
Consider the Storm Financial model of advice.
They used an eminently sensible and highly diversified investment approach for managing the underlying investments for their clients . Their investment strategy at this level was not the cause of the problems their clients would eventually experience. Simply knowing "where" to invest their clients' funds was not enough to save their clients from financial disaster.
They failed to adequately address:
The size of the investment exposure relative to their client's lifetime capital accumulation amount (i.e. the question of
